The world’s most popular Youtuber, Mr Beast, earned a whopping $250,000 from posting a single video on X, formerly Twitter, the Sun reported.
Jimmy Donaldson, aka Mr Beast, posted a four-month-old video of himself as an experiment to gauge how much revenue it could generate on X last week.
The aim was to test how monetisation works on the platform after Elon Musk, X CEO, asked him to upload videos on the platform.
The video titled “$1 Car vs. $100,000,000 Car” has 216 million views on YouTube, and after posting it on X, it received 166 million views in just a week.
Musk was quick to cosign the video, writing, “First Mr Beast video posted directly on X!”
A week later, on January 22, Mr Beast announced he made over $250,000 in revenue from uploading the video to the platform.
However, he admitted that these numbers may not reflect how all creators might benefit from posting videos on X.
After his experiment, the creator decided to do something nice for his fans.
He tweeted, “I’m going to give 10 random people that repost this and follow me $25,000 for fun (the $250,000 my X video made). I’ll pick the winners in 72 hours.”
In the past, Mr Beast has raised concerns about the monetisation process on X.
Other YouTubers have echoed similar sentiments regarding the X platform.
Youtuber KSI said on Logan Paul’s podcast, ‘Impaulsive’, that despite having 8.9 million followers on X, he had only made $1,590 on the platform.
Paul agreed with the YouTuber, saying that the pay is much lower than on other websites.
However, Musk has announced, “Creator rewards will increase significantly this year.”
